The UK’s largest artists’ membership organization rebrands and unveils a major environmental initiative.
The UK’s largest artists’ membership organization, formerly known as The Artists Information Company (a-n), has officially relaunched under the new name Artists Now. Founded in 1980, the organization has evolved into a powerful professional body that supports a wide range of practitioners, including high-profile figures such as Sonia Boyce, Antony Gormley, and Larry Achiampong. This rebranding marks a significant shift in the organization’s mission to better represent its role as a modern advocate for the creative community.
Coinciding with the relaunch, Artists Now has unveiled a comprehensive Green Manifesto. This initiative is designed to guide its members toward more environmentally responsible practices, emphasizing the belief that what is good for the planet is inherently good for artists. The manifesto acknowledges the interconnectedness of environmental sustainability and artistic production, providing a framework for creatives to reduce their ecological footprint while maintaining their professional output. The move comes at a time when the creative industries are increasingly under pressure to address climate change and sustainable development.
Beyond the rebranding, the UK creative landscape is seeing broader shifts in institutional support. While the sector celebrates the relaunch of Artists Now, other areas face significant challenges. Recent reports indicate that 524 UK museums closed between 2020 and 2025. In response to these threats, the government has signaled support through initiatives like the Arts Everywhere Fund, which recently allocated £127.8m to 130 organizations. This funding aims to stabilize local cultural heritage sites, such as the Ditchling Museum of Art and Craft, which recently had to pause operations to plan for its future. The combination of grassroots advocacy from Artists Now and national funding efforts highlights a pivotal moment for the sustainability of the arts in Great Britain.
As the UK's largest professional body for artists, this shift toward a 'Green Manifesto' sets a new national standard for sustainable practice and provides a unified voice for creatives facing economic and environmental challenges.
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