The production follows a massive promotional cycle featuring three albums and an ice ziggurat installation.
Drake has released a production titled FOMO, which the rapper describes as a self-funded surrealist film. The project arrives during a year where the artist released three albums titled Iceman, Maid of Honor, and Habibti. These records were initially billed as a singular project called Iceman and debuted at the top three spots on the Billboard 200 chart in the same week. The promotional campaign for the music included the construction of a massive ice ziggurat in a Toronto parking lot. In addition to the new film, the rapper has released two-and-a-half hours of music and 18 music videos this year. The film was first teased in August before its recent premiere. The release continues a prolific output period that saw the artist become the first to hold the top three Billboard 200 positions simultaneously.
The release demonstrates how high-output artists use self-funded multimedia projects to extend the life of major musical cycles. Creatives can observe how physical installations like the Toronto ice ziggurat integrate with digital film to dominate industry charts.
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