Rotterdam design studio 75B reimagines the festival's iconic tiger with painted and digital art.
The International Film Festival Rotterdam (IFFR) has officially launched its campaign for IFFR 2027, introducing a reimagined visual identity centered on the festival's iconic tiger emblem. Created in collaboration with local Rotterdam design studio 75B, the new series features painted and digitally transformed imagery designed to capture the cultural mood.
The creative direction takes cues from historic artistic movements that sought ways to articulate the tensions of their respective eras. Specifically drawing upon the physical energy and uninhibited freedom of Neo-Expressionism, the campaign unfolds across five distinct posters. Each piece brings the festival's trademark tiger to life through a dynamic blend of traditional painting and contemporary digital intervention.
Explaining the concept behind the visuals, IFFR Festival Director Vanja Kaludjercic noted that the team intended for the campaign to reflect the sensation of curiosity—specifically the impulse that pulls audiences toward the unfamiliar and introduces the possibility of shifting perspectives.
Rens Muis of design studio 75B described the aesthetic approach as young, wild, fierce, bold, raw, and urgent, emphasizing that these qualities define both the physical paintings and the overarching spirit of the Rotterdam festival. Through its textured brushwork and digital execution, the campaign sets the stage for the festival's upcoming program in the Netherlands.
As one of the most prominent film and visual culture gatherings in Continental Europe just across the German border, IFFR's creative collaborations with Dutch design studios like 75B offer insight into how major regional cultural institutions merge fine art, digital design, and branding.
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