A new glossary aims to align studio terminology with client expectations.
Design studio Letter A has launched the Letter A-to-Zish Dictionary to address the lack of industry standards in branding terminology. The resource provides plain definitions for common deliverables to prevent miscommunication during client meetings. In many professional settings, terms like brand book and brand guidelines are used interchangeably, leading to misaligned expectations and unexpected results. Because every studio currently uses these terms differently, the new running dictionary serves as a straightforward guide to what agencies create and deliver. The document defines branding vocabulary occasionally wryly and will be updated as industry language evolves. By establishing a shared vocabulary, creative professionals can transform confusing sets of deliverables into clear outcomes. Letter A suggests that memorising these defined terms can save both time and money for studios and their clients by ensuring all parties remain aligned from the start of a project.
Inconsistent terminology leads to costly project delays and friction during the delivery phase. Utilising a standardised lexicon ensures that designers and clients share a precise understanding of the final product.
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