A new open call offers shortlisted artists a pitch fee and iconic street display
Luxury department store Selfridges has teamed up with youth culture and media platform Dazed to unveil an open call designed specifically for emerging talent. The collaborative initiative seeks to offer fresh voices a rare, massive stage by selecting six creatives to present their work inside the store's renowned Oxford Street windows in London.
Securing visibility remains one of the steepest hurdles for early-career makers. Through this project, the organizers aim to address that barrier directly by transforming one of the world's most heavily trafficked retail frontages into an accessible public exhibition space. Rather than relying solely on established names, the open call actively invites emerging applicants to submit concepts for consideration.
In addition to the public display opportunity, the initiative includes direct financial support during the selection process. Following an initial review, shortlisted applicants will receive a £1,000 pitch fee to present their project ideas directly to a jury. This structure ensures that selected emerging creatives are compensated for their preparation and presentation labor before final installation decisions are determined.
The project marks a prominent collaboration focused entirely on giving upcoming practitioners an unfiltered public platform in the heart of London. By opening its historic windows to a new generation of creators, Selfridges and Dazed are placing experimental, emerging creative work directly in front of thousands of everyday passersby.
Securing high-profile public display space can often feel out of reach for emerging practitioners without major gallery backing. By providing a £1,000 pitch fee and offering prime window space on Oxford Street, this initiative values artists' presentation time while delivering major public visibility.
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