A new collaboration with the Dublin Arts Council celebrates the city's green spaces through original local design.
Visit Dublin, the city's tourism organization, has launched a new creative initiative to celebrate the relaunch of its free park pass. Moving away from AI-generated branding and generic imagery, the organization has commissioned a collection of four locally designed posters to highlight the region's natural beauty. This project was developed in close collaboration with the Dublin Arts Council, ensuring that the visual identity of the campaign remains grounded in the local creative community.
The initiative serves as a visual companion to a mobile "passport" system designed to encourage residents and visitors to explore over 60 parks within the Dublin area. By utilizing local artists rather than automated design tools, Visit Dublin is making a specific statement about the value of human creativity in civic branding. The four posters capture the unique character of the local landscape, providing a stylized and artistic perspective on the city's public outdoor spaces.
This campaign comes at a time when many organizations are leaning on cookie-cutter digital assets, but Dublin’s approach prioritizes the distinct voice of its own creators. The posters are intended to commemorate the summer relaunch of the park pass, turning a simple tourism utility into a showcase for local graphic art and illustration. The Dublin Arts Council’s involvement underscores the city's commitment to integrating professional artist commissions into public-facing municipal projects, fostering a stronger connection between the local government and the creative sector.
This initiative demonstrates a commitment to human-led design over AI, providing paid opportunities for local artists to shape the visual identity of their own city.
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